I utilize mixed method research to promote project discovery and cultivate a research culture in organizations. One method I employ is converting customer interviews into live stream events. With my experience in video conferencing design, this process comes naturally to me.
I value making design decisions based on data.
I am currently learning about Google Analytics, Fullstory, and Optimizely to approach product opportunities, evaluate A/B test results, and monitor behavioral trends from a data analytics perspective.
I am a hybrid designer who leads both product design and design system design.
It's an exciting space where creativity and system thinking come together. Currently, I am focusing on utilizing variables and tokens to scale the design system team.
I facilitate design critiques, conduct evaluative research studies, and organize design reviews with stakeholders to gain strategic buy-ins. Although the product development world moves at a rapid and reactive pace, I test design concepts for every product I design and build.